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Latest Comments

David

27. December, 2016 |

Hi Joshua, Nice post on responsive website design. All advantages are useful and informative. Nowadays different size of screens like a...

Mobiloitte

24. October, 2016 |

These play a vital role in making the user experience more suitable as well as improving the page ranking in google as suggested by...

Nicole

04. October, 2016 |

Some excellent points here. Responsive web design is indeed a need for every online businesses these days. People don’t want to view...

Mike

01. September, 2016 |

Responsive design is a must and should look good on a phone or tablet as quite a few themes do not. page speed is important so there is a...

VOCSO WEB STUDIO

04. July, 2016 |

Thanks for sharing this informative topic on advantages of Responsive website design. Responsive website can run in all screen sizes that...

kelly

29. April, 2016 |

Great post! very useful tips for website designing.
thanks for sharing

Peter

18. April, 2016 |

Awesome Post ....Thanks For Sharing

Magento Developer

28. December, 2015 |

There are so many advantages. Mobile responsive is become a trend now. Responsive layout gives you less bounce rate, more traffic,...

Amit Patel

23. November, 2015 |

Good article Joshua. No doubt that responsive design have many benefits which can convert in a better business. But one thing we need to...

Shaweta

18. November, 2015 |

Fantastic web designing tips!! Helpful for improving business.

Using Online Branding to Create Business in the Offline World

Using Online Branding to Create Business in the Offline World

Let's face it - online branding is necessary for doing business, from the smallest reseller to the largest corporation. The big reason for this is that most consumers browse online first, before ever obtaining goods or services in person. Whether looking at Angie's List, Yelp reviews, or customer feedback on Amazon; your online brand is your first impression for your customer. But how exactly does your online brand affect people? Understand these guideline to explain the importance of online branding.

  • Recognition - Get out there. Get noticed. People can't purchase if they don't know who you are.

  • The Right Stuff - Display your amazing product or service. Give the customer exactly what they want.

  • Loyalty - Create loyal customers with an experience they can trust. Consistent quality and service are key in gaining trust.

  • The Unique You - Differentiate yourself from competitors by your online branding identity. Do you have the fastest service, biggest selection, or provide the most entertaining experience?

  • Recommendation - All the studies say that customers read reviews before purchasing. Your online brand experience can effect whether people recommend you or not.

  • Save Advertising Money - Online brand management is the most cost effective advertising method, when compared to the time and cost involved with traditional advertising.

  • Eco Friendly - Save the trees. Save paper.

  • Be Memorable - Online branding helps customers remember you. Online shopping habits often involve frequent browsing. Create the product that makes people want to come back to your page.

Understanding why branding is important is a start, but where do you begin? Your website will always be the most important impression for customers viewing your online brand. Create a user friendly interface, recognizable logo, and "make it pretty". The average consumers makes part of their shopping decisions based on how the site looks, regardless of the product or service offered. Add a blog to provide useful information.

Companies with blogs are shown to generate many more leads than companies without blogs. Make sure your content is crafted to provide the consumers an added benefit, not just brag about boring company details. Finally boost your online branding with social media. Facebook, Twitter, and Pinterest are all great ways to increase brand awareness. Use online branding to generate real world interest in your company. Generate attention and provide information to bring your customers online to your offline store.

 

  • Pinterest

About the Author

Corey Johnson

Corey Johnson

Corey serves as a lead site developer and also specializes in search engine optimization SEO and on-line marketing for the company. Corey feels pride in being a part of a professional team that guarantees quality, budget-friendly products.

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