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Alexa is, "the leading provider of free, global webmetrics." More specifically, Alexa refers to the software in a specialized toolbar, that collects web data and sends it to the Alexa site. The Alexa rankings come from analysis of this stored data and can include metrics, traffic data, and global rankings. Here are some important facts you should know to understand Alexa.
Alexa Ranking refers to the ranking system by alexa.com. Alexa software calculates the reach and number of page views for all sites on the web on a daily basis. You can use the software by downloading and installing the toolbar. When the toolbar is active it will display the ranking of the site your are visiting, and also related sites that may be of interest. While you are browsing the toolbar will also send data back to the servers to be aggregated with other collected data. Just remember, a lower rank is good in Alexa, as opposed to the higher rank numbers in Google.
Alexa rankings are used to compare your website to that of a competitor. This data is also used to help you see how your own site is doing (are people actually looking at your product?) An additional value is based on records for marketing, allowing webmasters to see the potential value of your site.
Not exactly. Alexa was founded independently in 1996 and acquired by Amazon in 1999. Through different evolutions since then, Alexa was involved with items such as image searches and search database, but moved to become solely analytics focused in 2008. The Alexa toolbar is not logged into through your Amazon shopping account, but it can track the time you spend browsing and record which pages you looked at.
Since 2009, Alexa rankings have expanded to include even more information. The database is no longer limited just to other Alexa users, but to pages across the web. Added features include average page views per individual user, bounce rate, user time on site, visitor demographics, clickstream, and search traffic statistics. These additional features make Alexa rankings a full analytical system.
Some issues have arisen with different browsers or anti-spam ware. Make sure to always download software from the official Alexa rankings site at alexa.com, before disabling any unwanted notifications from your security software.
Corey serves as a lead site developer and also specializes in search engine optimization SEO and on-line marketing for the company. Corey feels pride in being a part of a professional team that guarantees quality, budget-friendly products.