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The Buzz About Social Media Marketing
The Internet has evolved over the past two decades into an information juggernaut, and more people are using it daily for a variety of activities now more than ever before. Because of the immense number of people accessing the Internet regularly, an online presence has become a basic requirement for marketing. Today’s “plugged in” world offers a company the ability to reach audiences on a global scale, even if those companies have a very geographically limited service area.
Social media marketing is one component of an overall marketing strategy that increases brand visibility, generates leads, and attracts potential clients through the many social media networking sites on the Internet. “Social media” is an umbrella term that covers a variety of social sites like LinkedIn, Twitter, Facebook, Reddit, and Google+, just to name a few.
Using social media as a marketing method has shot to the forefront of online marketing in recent years, due to the overwhelming number of people who are using social media as a way to stay connected, acquire information, and make purchasing decisions. By tapping in to the virtually bottomless pool of potential leads and clients that can be found on social media sites, companies can increase conversion rates, profits, and their client base much easier now than ever before.
Social media marketing, however, cannot consist of saturating the Internet's social sites with identical advertising content. Different social media sites have different demographics in their primary user base. Marketing campaigns need to be streamlined to appeal to the preferences, wants, and needs of the subset of individuals who make up each site's largest concentration of users. For example, LinkedIn has a large user base of white-collar, college educated, middle aged professional males, while Twitter has more twenty-something, liberal-leaning, high school educated users. The social media marketing strategy that works exceptionally well on one site may fail miserably on the other.
Regardless of how you tailor your social media marketing campaigns to deliver the biggest impact to the highest number of users, it remains critical that you establish an online presence in the social media realm. The number of Internet users is only going to increase in the future, as will the number of people who use social media for informed purchasing decisions. Not using social media marketing effectively to advance your company's marketing goals would equate to not having anything worth marketing in the first place.
Corey serves as a lead site developer and also specializes in search engine optimization SEO and on-line marketing for the company. Corey feels pride in being a part of a professional team that guarantees quality, budget-friendly products.