Hi Joshua, Nice post on responsive website design. All advantages are useful and informative. Nowadays different size of screens like a...
A podcast is a great way for a business to establish their brand by building authority and cementing a more powerful relationship with their clients while building new relationships with prospects. Nowadays, relationship marketing is the name of the game, and there's no better way to connect with customers than via podcasts.
Podcasts are media files that can contain various types of content, including audio, visual, and text. What sets a podcast apart from standard sound files—which have been around since the inception of the internet—is the distribution.
A podcast can be syndicated using RSS feeds, making it easier to distribute. In other words, a podcaster can let their audience know they've put out a new episode of their show via RSS. Furthermore, it's much easier for the user because they can subscribe and download the new show with various types of free software. Once they've downloaded the show, they can listen to it any time they choose.
A large portion of the companies using podcasts are online based because they've had to find cost-effective ways to reach their customers. Podcasting is a great way to do this because it not only ensures their clients and prospects can listen to their message whenever they choose, but it also sets them apart from the competition.
One advantage a podcast has over a newsletter, for example, is that people can easily listen to it on their cell phones, regardless of where they are. Now, considering that almost everyone has a cell phone, and that mobile internet usage has reached an all-time high, this represents an amazing opportunity for small businesses.
A podcast won't just help you connect with your audience and build your authority by ensuring your voice become recognizable, but it's also an excellent way to drive traffic to your site. All you have to do is include a link in your byline back to your site. As long as you create great content with personality, people will want to learn more about you, so they will click the link. And what's essential is that the people visiting your site are leads you've already qualified through your podcast, saving you time and money. Furthermore, you've already built a relationship with them and they trust you, which means they're more likely to do business with you.
Joshua is the Lead developer and programmer for eClarity LLC. Joshua makes sure all the technical, functionality, web standards are adhered to and that all web sites are scalable so that when businesses grow, their web sites grow with them.