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Latest Comments

David

27. December, 2016 |

Hi Joshua, Nice post on responsive website design. All advantages are useful and informative. Nowadays different size of screens like a...

Mobiloitte

24. October, 2016 |

These play a vital role in making the user experience more suitable as well as improving the page ranking in google as suggested by...

Nicole

04. October, 2016 |

Some excellent points here. Responsive web design is indeed a need for every online businesses these days. People don’t want to view...

Mike

01. September, 2016 |

Responsive design is a must and should look good on a phone or tablet as quite a few themes do not. page speed is important so there is a...

VOCSO WEB STUDIO

04. July, 2016 |

Thanks for sharing this informative topic on advantages of Responsive website design. Responsive website can run in all screen sizes that...

kelly

29. April, 2016 |

Great post! very useful tips for website designing.
thanks for sharing

Peter

18. April, 2016 |

Awesome Post ....Thanks For Sharing

Magento Developer

28. December, 2015 |

There are so many advantages. Mobile responsive is become a trend now. Responsive layout gives you less bounce rate, more traffic,...

Amit Patel

23. November, 2015 |

Good article Joshua. No doubt that responsive design have many benefits which can convert in a better business. But one thing we need to...

Shaweta

18. November, 2015 |

Fantastic web designing tips!! Helpful for improving business.

Everything You Need to Know About Podcasts

Everything You Need to Know About Podcasts

A podcast is a great way for a business to establish their brand by building authority and cementing a more powerful relationship with their clients while building new relationships with prospects. Nowadays, relationship marketing is the name of the game, and there's no better way to connect with customers than via podcasts.

What Are Podcasts?

Podcasts are media files that can contain various types of content, including audio, visual, and text. What sets a podcast apart from standard sound files—which have been around since the inception of the internet—is the distribution.

A podcast can be syndicated using RSS feeds, making it easier to distribute. In other words, a podcaster can let their audience know they've put out a new episode of their show via RSS. Furthermore, it's much easier for the user because they can subscribe and download the new show with various types of free software. Once they've downloaded the show, they can listen to it any time they choose.

Why Should Small Businesses Be Putting Out Podcasts?

A large portion of the companies using podcasts are online based because they've had to find cost-effective ways to reach their customers. Podcasting is a great way to do this because it not only ensures their clients and prospects can listen to their message whenever they choose, but it also sets them apart from the competition.

One advantage a podcast has over a newsletter, for example, is that people can easily listen to it on their cell phones, regardless of where they are. Now, considering that almost everyone has a cell phone, and that mobile internet usage has reached an all-time high, this represents an amazing opportunity for small businesses.

Link Building with Podcasts

A podcast won't just help you connect with your audience and build your authority by ensuring your voice become recognizable, but it's also an excellent way to drive traffic to your site. All you have to do is include a link in your byline back to your site. As long as you create great content with personality, people will want to learn more about you, so they will click the link. And what's essential is that the people visiting your site are leads you've already qualified through your podcast, saving you time and money. Furthermore, you've already built a relationship with them and they trust you, which means they're more likely to do business with you.

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About the Author

Joshua Johnson

Joshua Johnson

Joshua is the Lead developer and programmer for eClarity LLC. Joshua makes sure all the technical, functionality, web standards are adhered to and that all web sites are scalable so that when businesses grow, their web sites grow with them.

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About eClarity

Fully custom CMS website development in Saint Louis, MO

Our mission: to connect our clients with cutting edge web technology.