Hi Joshua, Nice post on responsive website design. All advantages are useful and informative. Nowadays different size of screens like a...
The use of mobile devices is growing at lightening speed. For businesses who want to tap into this market, there are a couple of options: use responsive web design or maintain multiple websites, each optimized for different devices. The advantages of a responsive website over maintaining multiple websites makes all the difference.
What is responsive website design? This design method uses flexible layouts, images, and cascading style sheets to create a website that detects the device's screen size and changes the layout accordingly. This flexible approach to design is quickly gaining acceptance across the Internet. The advantages of a responsive website over maintaining multiple websites are huge.
Let's talk about the advantages of a responsive website for business:
It increases a business's ability to reach mobile device users. Smartphones and tablets are quickly overtaking desktops and laptops for browsing. An increasing number of people are using only mobile devices for browsing. A business cannot afford to ignore the shift in consumer device use.
It enhances user experience across platforms. This is one of the biggest advantages of a responsive website. Some people use multiple devices throughout their lives. They may have a desktop at work, a tablet for personal use, and a smartphone for on-the-go connectivity. Having a website design that works on all their devices enhances their experience.
It increases sales and conversion rates. By tapping into the mobile device audience, a business has widened its potential customer pool. The enhanced user experience also helps increase sales and conversion figures.
It consolidates website analytics and reporting. Instead of managing two or more sites, everything is under one. This offers clearer insights into website performance.
It increases visibility to search engines. With two or more sites, your potential SEO power is diluted. Plus you may be getting dinged for having the same content on two sites. One site, one powerhouse for your SEO efforts.
It saves time and money on website development. This is one of the undersung advantages of a responsive website. Instead of paying to have two or more websites developed, you only pay for one.
It saves time and money on website management. Instead of paying to manage two or more websites, you only pay for one.
It lets you stay ahead or even with the competition. Even if you do not adopt responsive website design, it is almost certain that your competition will. To keep your place in the rankings, you need to keep your website design up to date. This is one of the most important advantages of a responsive website.
It is recommended by Google. The search engine giant wants to give its users the best experience ever. The experts at Google consider responsive design an industry best practice. It offers users the ability to share content across multiple devices to family and friends using multiple devices.
It helps keep the website relevant for a longer period. By designing a website that looks good on multiple devices, you will have design longevity. This helps to keep costs for website redesigns down.
When it is time for your next website redesign, it is time to gain the advantages of a responsive website. Your business cannot afford to ignore the increasing audience only using mobile devices. This approach makes design and management easier and less costly. It just makes good business sense.
Are there any other advantages of a responsive website not listed here?
Joshua is the Lead developer and programmer for eClarity LLC. Joshua makes sure all the technical, functionality, web standards are adhered to and that all web sites are scalable so that when businesses grow, their web sites grow with them.