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Latest Comments

David

27. December, 2016 |

Hi Joshua, Nice post on responsive website design. All advantages are useful and informative. Nowadays different size of screens like a...

Mobiloitte

24. October, 2016 |

These play a vital role in making the user experience more suitable as well as improving the page ranking in google as suggested by...

Nicole

04. October, 2016 |

Some excellent points here. Responsive web design is indeed a need for every online businesses these days. People don’t want to view...

Mike

01. September, 2016 |

Responsive design is a must and should look good on a phone or tablet as quite a few themes do not. page speed is important so there is a...

VOCSO WEB STUDIO

04. July, 2016 |

Thanks for sharing this informative topic on advantages of Responsive website design. Responsive website can run in all screen sizes that...

kelly

29. April, 2016 |

Great post! very useful tips for website designing.
thanks for sharing

Peter

18. April, 2016 |

Awesome Post ....Thanks For Sharing

Magento Developer

28. December, 2015 |

There are so many advantages. Mobile responsive is become a trend now. Responsive layout gives you less bounce rate, more traffic,...

Amit Patel

23. November, 2015 |

Good article Joshua. No doubt that responsive design have many benefits which can convert in a better business. But one thing we need to...

Shaweta

18. November, 2015 |

Fantastic web designing tips!! Helpful for improving business.

10 Business Advantages of a Responsive Website Design

10 Business Advantages of a Responsive Website Design

The use of mobile devices is growing at lightening speed. For businesses who want to tap into this market, there are a couple of options: use responsive web design or maintain multiple websites, each optimized for different devices. The advantages of a responsive website over maintaining multiple websites makes all the difference.

What is responsive website design? This design method uses flexible layouts, images, and cascading style sheets to create a website that detects the device's screen size and changes the layout accordingly. This flexible approach to design is quickly gaining acceptance across the Internet. The advantages of a responsive website over maintaining multiple websites are huge.

Let's talk about the advantages of a responsive website for business:

  1. It increases a business's ability to reach mobile device users. Smartphones and tablets are quickly overtaking desktops and laptops for browsing. An increasing number of people are using only mobile devices for browsing. A business cannot afford to ignore the shift in consumer device use.

  2. It enhances user experience across platforms. This is one of the biggest advantages of a responsive website. Some people use multiple devices throughout their lives. They may have a desktop at work, a tablet for personal use, and a smartphone for on-the-go connectivity. Having a website design that works on all their devices enhances their experience.

  3. It increases sales and conversion rates. By tapping into the mobile device audience, a business has widened its potential customer pool. The enhanced user experience also helps increase sales and conversion figures.

  4. It consolidates website analytics and reporting. Instead of managing two or more sites, everything is under one. This offers clearer insights into website performance.

  5. It increases visibility to search engines. With two or more sites, your potential SEO power is diluted. Plus you may be getting dinged for having the same content on two sites. One site, one powerhouse for your SEO efforts.

  6. It saves time and money on website development. This is one of the undersung advantages of a responsive website. Instead of paying to have two or more websites developed, you only pay for one.

  7. It saves time and money on website management. Instead of paying to manage two or more websites, you only pay for one.

  8. It lets you stay ahead or even with the competition. Even if you do not adopt responsive website design, it is almost certain that your competition will. To keep your place in the rankings, you need to keep your website design up to date. This is one of the most important advantages of a responsive website.

  9. It is recommended by Google. The search engine giant wants to give its users the best experience ever. The experts at Google consider responsive design an industry best practice. It offers users the ability to share content across multiple devices to family and friends using multiple devices.

  10. It helps keep the website relevant for a longer period. By designing a website that looks good on multiple devices, you will have design longevity. This helps to keep costs for website redesigns down.

When it is time for your next website redesign, it is time to gain the advantages of a responsive website. Your business cannot afford to ignore the increasing audience only using mobile devices. This approach makes design and management easier and less costly. It just makes good business sense.

Are there any other advantages of a responsive website not listed here?

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About the Author

Joshua Johnson

Joshua Johnson

Joshua is the Lead developer and programmer for eClarity LLC. Joshua makes sure all the technical, functionality, web standards are adhered to and that all web sites are scalable so that when businesses grow, their web sites grow with them.

  • This email address is being protected from spambots. You need JavaScript enabled to view it.

Comments (9)

  • Shaweta

    Shaweta

    18 November 2015 at 08:52 | #

    Fantastic web designing tips!! Helpful for improving business.

    reply

  • Amit Patel

    Amit Patel

    23 November 2015 at 09:37 | #

    Good article Joshua. No doubt that responsive design have many benefits which can convert in a better business. But one thing we need to remember is whether you have a responsive design or not, you need to make sure that your website should load in minimal time.

    reply

  • Magento Developer

    Magento Developer

    28 December 2015 at 11:32 | #

    There are so many advantages. Mobile responsive is become a trend now. Responsive layout gives you less bounce rate, more traffic, conversion rate, leads, business, and etc.

    reply

  • kelly

    kelly

    29 April 2016 at 08:52 | #

    Great post! very useful tips for website designing.
    thanks for sharing

    reply

  • VOCSO WEB STUDIO

    VOCSO WEB STUDIO

    04 July 2016 at 13:43 | #

    Thanks for sharing this informative topic on advantages of Responsive website design. Responsive website can run in all screen sizes that can delite website users and help to convert them into customers.

    reply

  • Mike

    Mike

    01 September 2016 at 21:16 | #

    Responsive design is a must and should look good on a phone or tablet as quite a few themes do not. page speed is important so there is a lower bounce.

    reply

  • Nicole

    Nicole

    04 October 2016 at 05:40 | #

    Some excellent points here. Responsive web design is indeed a need for every online businesses these days. People don’t want to view minified websites on smaller devices anymore and so its imperative to tailor and adapt your website so that everyone, no matter what device size, gets the best out of your site.

    reply

  • Mobiloitte

    Mobiloitte

    24 October 2016 at 10:54 | #

    These play a vital role in making the user experience more suitable as well as improving the page ranking in google as suggested by Google. Users get attracted towards the sites which are well optimized with a good responsive design. Sites which are not properly optimized or doesn't have a proper responsive design are more likely to be abandoned by the users, if it takes more than 5 seconds to load up.

    reply

  • David

    David

    27 December 2016 at 05:48 | #

    Hi Joshua, Nice post on responsive website design. All advantages are useful and informative. Nowadays different size of screens like a cell phone, tablet, laptop users are increasing expeditiously so it is must thing to get higher conversion rate.

    reply

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About eClarity

Fully custom CMS website development in Saint Louis, MO

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