With Custom Audiences from your website, you can remarket to people who have already visited your website.
Facebook's advertising platform has improved with each passing year
making it easier for businesses to customize and tailor their campaigns to
meet very specific needs. This blog covers one of their newest features, which is
the ability to remarket to people who have previously visited your website. This strategy
is called ad-retargeting and when implemented can be a great way to maximize your visibility
with potential new customers.
Google has recently launched it's new platform for managing how your business can be found through search, maps, or Google+. While it is fairly common knowledge that Google has the most widely used search engine and features such as Google places which helps local businesses connect with potential customers in their area, it has sometimes been difficult for people navigate and control their Google business identity.
Let's face it - online branding is necessary for doing business, from the smallest reseller to the largest corporation. The big reason for this is that most consumers browse online first, before ever obtaining goods or services in person. Whether looking at Angie's List, Yelp reviews, or customer feedback on Amazon; your online brand is your first impression for your customer. But how exactly does your online brand affect people? Understand these guideline to explain the importance of online branding.
Google is still is the top search engine in the world in spite of tough competitors like Yahoo! and Bing. In fact, Google has become so much a part of our everyday lives that searching for something online is often referred to as 'googling.'
With more than a billion users, Facebook is more than a social media site -- it's also the hottest marketing platform as of the moment. If you have a business, you should consider it a duty to build an active Page to get Likes. But how do you get started from scratch? Is it even possible?
The Internet has evolved over the past two decades into an information juggernaut, and more people are using it daily for a variety of activities now more than ever before. Because of the immense number of people accessing the Internet regularly, an online presence has become a basic requirement for marketing. Today’s “plugged in” world offers a company the ability to reach audiences on a global scale, even if those companies have a very geographically limited service area.